This marks an increase of approximately 1.9 million euros compared to the previous year, which had already ended with a profit of 5.1 million euros. The 2024 result ranks among the best in the company’s history since its founding in 1998.
Managing Director Marion Schöne described the financial outcome as “exceptional in economic terms” and emphasised that it was one of the strongest results in the post-Olympic era. She attributed the sharp rise in profits primarily to the large number of high-revenue major events held at the park throughout the year. These included the fan zone for the UEFA European Football Championship, matches of the European Men’s Handball Championship, the Superbloom music festival, and ten large-scale open-air concerts at the Olympic Stadium. Particularly noteworthy were performances by global pop icon Taylor Swift and British band Coldplay, each drawing tens of thousands of fans.
Visitor Numbers at Highest Level Since 2005
The Olympiapark also experienced a significant surge in visitor numbers. With a total of 5.7 million guests in 2024, it achieved its highest visitor count since 2005—the year FC Bayern and TSV 1860 München moved to the Allianz Arena. More than 4.3 million people attended a total of 363 organised events, while an additional 1.4 million used the park’s leisure and tourism facilities. These figures do not include the countless unregistered guests who visited the site for walks, recreational sports, or picnics.
Fewer Events and Construction Work Pose Challenges in 2025
Despite the record-setting year, Olympiapark München GmbH is already bracing for a challenging 2025. Marion Schöne has warned of a significant drop in the number of events scheduled. For example, fewer large open-air concerts are planned. In addition, the Olympic Tower is expected to close during the course of the year, and from September onwards, the Olympic Stadium will undergo a full two-year closure for extensive renovations.
These limitations are expected to impact both visitor traffic and revenue. However, the management remains confident that the park can navigate this period through creative programming, alternative event formats, and flexible planning concepts.
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