Above all, the use of artificial intelligence is expected to drive sales.
Originally, IFA stood for “Internationale Funkausstellung” (International Radio Exhibition). Today, it is reinterpreted as “Innovation for All.” However, the first two days are reserved exclusively for trade visitors and media representatives. Starting Friday, the fair—considered the world’s largest showcase for consumer electronics, household appliances, smart home, and communications—will open its doors to the general public.
As in many industries, artificial intelligence dominates this year’s event. It is meant to make devices more powerful while also convincing consumers to purchase new products, despite the cautious spending mood of recent years.
IFA Director Leif Lindner Calls for Clear Arguments
“It’s about showing consumers and motivating exhibitors to argue with clear benefits,” said IFA Managing Director Leif Lindner. “Why do I need this product? How does it make my everyday life easier, more pleasant, safer, or simply more entertaining?”
Declining Sales Since the Pandemic Boom
After peaking at more than nine billion euros during the pandemic, the industry has faced declining revenues for years. According to industry association BITKOM, sales in Germany are expected to drop slightly again in 2025—from €7.9 to €7.8 billion.
BITKOM: Market Saturated in Many Areas
Many households have already modernized their technology, explained BITKOM board member Olaf May, which means less need for new purchases. One exception is gaming consoles, with sales forecast to rise by around 38 percent to €1.07 billion. Fittingly, gaming is a major theme at IFA this year.
TVs Still Drive Revenue
Flat-screen TVs remain the top-selling product, generating more than €2.8 billion. However, experts expect an eight percent decline in 2025 due to the lack of major sporting events. Nevertheless, TVs remain a central topic at the trade fair. A Chinese manufacturer is even presenting a nearly three-meter-wide LED model—the largest so far.
Smarter Household Appliances
After the smart refrigerator comes the smart stove, designed to help hobby chefs prepare sophisticated meals. A cooking robot will also be presented. Other innovations include lawn mowers that can detect animals and automated systems that care for pets when owners are away.
With increasing connectivity and AI integration, the smart home—long more of a vision—is gradually becoming reality.
More Natural Interaction with Devices
Devices now understand voice commands with growing reliability, making them easier to use. Smart glasses provide additional information on landmarks or repairs. Human communication is also benefiting—thanks to live translations that help break down language barriers.
Source: BR24
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