With the launch of the campaign “We Are All Champions”, residents now have the opportunity to be recognized for their contributions to football culture and win tickets to the final match at the Munich Arena or to the UEFA Legends Tournament a day earlier at the SAP Garden.
Celebrating Football Passion On and Off the Pitch
The campaign, initiated by Munich’s Department of Education and Sports, aims to honor individuals who bring football to life with dedication and community spirit. Whether you’re a student, creative mind, club volunteer, young referee, or advocate for diversity in the sport, the city invites you to share your story—or nominate someone you admire.
“We Are All Champions” shines a light on those who embody the true spirit of football in their everyday lives. Passion, teamwork, and perseverance are at the heart of this initiative, which culminates in the Champions Festival taking place across several key locations in the city, including Olympiapark, Königsplatz, and Pineapple Park.
How to Take Part and What You Can Win
Residents can either nominate themselves or someone else in one of eleven campaign categories. In return, participants will be entered into a prize draw featuring exclusive football-themed rewards. The top prize includes one pair of tickets to the Champions League Final at the Munich Arena. Other prizes include five pairs of tickets to the UEFA Ultimate Champions Legends Tournament on May 30, 2025, and 25 official mini Champions League footballs.
Entries are open now, and the city is encouraging football fans of all backgrounds to participate. The campaign not only offers the chance to attend one of the most anticipated football events of the year but also highlights the powerful role football plays in uniting and inspiring communities.
Munich is ready to celebrate its own champions—those who make the game what it is every single day.
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